A local not-for-profit company has benefitted from the work of a Neenah High School marketing class for a recent marketing campaign.
Lakeside Packaging Plus, which provides employment and day activities for the cognitively disabled at its plant on Breezewood Dr. in Neenah, had students from Ben McDonald’s marketing class assist with their recent logo development and marketing efforts.
Five students engaged in a logo design project and, after a professional critique of their concepts in December, Jonah Jamroz continued to develop and refine his concepts. Three of his concepts were presented to the Lakeside Plus Board in March and a person-centered design was chosen. The logo is already in use on all company letterhead and apparel.
Jamroz estimates he spent over 100 hours on the project. He was a freshman this past year and has interest in pursuing a career in computer-generated graphics. Jamroz also worked closely with 2012 Neenah High School graduate Kyle Armstrong, who is a design student at the University of Minnesota and recently designed Neenah High School’s new athletic logo.
Lakeside Plus CEO Margaret Winn recently honored Jamroz with an award for his commitment and work on the project.